Encompassing everything from fixture packages and product merchandising to visualized storytelling, long-time client Traeger challenged us with giving four platinum dealers a complete custom pad that embraced their local community with artwork and customized props.
OUR APPROACH
Focusing on combining the food-n-BBQ scene with the local community’s culture, we got cooking with an accessories-driven strategy that crafted modular elements into an updated fixture program.
THE IMPACT
Using this modular technique, each local dealer could personalize the pad to reflect the local community in a distinctly Treager way, bringing elements of relatability and vibrance to the experience while using every inch of the shop floor.
