We were all but raring to welcome Peanuts to Lacoste’s storefront, developing an immersive experience to hype up clothing aficionados and Snoopy fans alike.
OUR APPROACH
With just five weeks to spare, we set to work developing film-premiere vibes, floor-to-wall metallic graphics, and 3D-crafted models to catch passers-by, further developing a photo-op in front of a 2m Snoopy model.
THE IMPACT
Ultimately, this was an activation for the ages. (And all ages.) Shoppers old and young flocked to the store to experience the classic mash-up themselves, snapping selfies next to our massive, tennis-prepped Snoopy.
