Teaming up with KDP and the Dallas Cowboys, we were asked to conceptualize new marketing kits for the brand’s limited-edition Dr. Pepper Bourbon flavour.
OUR APPROACH
With a number of challenges, our Print team used adaptive strategies to achieve a premium aesthetic, pivoting to implementing shrink-wrapped labeling for custom cans, with quality control enforced by multiple print specialists.
THE IMPACT
150 kits were delivered to the Dallas Cowboys, and multiple sweepstakes winners and fans received a further 300 kits, much to their delight. Game on!